The Top Digital Marketing Terms You Need To Know

The Top Digital Marketing Terms You Need To Know

The digital marketing industry is a fast-paced and ever-changing environment. It is crucial for marketers and business owners in general to keep up with the latest trends in the industry and know the right terminology.

In this article, we have compiled a list of the top 20 digital marketing terms that you should absolutely know.

Conversion rate

Conversion rate is the percentage of visitors who take an action, any desired action that takes place on your site. Such as purchasing something you’re selling, signing up for your newsletter or filling out a contact form. They are usually in the form of percentages, so they can be compared across different websites or marketing campaigns.

Conversion rate = Total number of visitors ÷ Number of people that took action after visiting.

Conversion rate is one of the most important metric for any company, because it tells them how effective their marketing efforts are. If they have a low conversion rate, then they need to revisit their marketing strategy and find out what they can do to increase it. There are many factors that influence conversion rates, such as the design of the website, content quality, user experience and others.

Organic traffic

Organic traffic is the most valuable type of traffic for any website. It is the traffic that comes from search engines, social media platforms, blogs, and other websites. It can be generated by publishing content on your website or blog that will rank high in search engine results pages (SERPS), or by participating in social media platforms like Facebook or TikTok.

Organic traffic is free, which means that it doesn’t cost anything to acquire. Therefore, the only thing you need to do is create great content that will attract people’s attention and make them want to share it with others.


An audience is a group of people who have the same interest in a particular topic. It is basically the people that the company wants to attract and sell their products to. Audiences are often segmented by demographic information, such as age, gender, or income level.

The audience is one of the most important parts of any marketing campaign. The more you know about your target audience, the easier it will be to communicate with them and convince them that they need what you have to offer. Different audiences have different needs and interests. So it is important to understand what they want in order to reach them effectively.

Search Engine Marketing (SEM)

Search engines provide an opportunity for businesses to market their products and services without spending any money on advertising, other than what they spend on their own site. SEM is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through organic or paid search results. It can be enhanced through a variety of techniques, such as search engine optimization (SEO).

Search Engine Optimization (SEO)

Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural”, “organic”, or “earned” results.

The goal of SEO is to improve the ranking of a website on major search engines for specific keywords or phrases so that it is more likely to be found by users who are searching for those keywords. The higher content ranks on a search engine result page (SERP), the more organic traffic it will receive from users who are searching for content related to that keyword.

Search Engine Results Pages (SERPs)

Search engine results pages, or SERPS, are a list of results from a search engine. The SERPs are what people see when they type in a query and hit enter. The search engine algorithm is what determines which pages show up in SERPs for a given keyword.

The algorithm is also responsible for determining how high or low a page appears in SERPS. The higher up on the list, the more likely it is that someone will click on it. This means that if you want to rank high in SERPs, you need to have quality content on your site and optimize your site structure for SEO purposes.


Keywords are the foundation of SEO. Their purpose is to help search engines like Google and Bing understand what a webpage is about. As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.

Conversion path

The conversion path is a fundamental part of digital marketing. It is the process of getting potential customers to take an action that will lead to them buying your product or service.

The conversion path starts with the first point of contact between you and your customer, which can be through social media, email, search engine results pages (SERPs), or any other way that you might reach out to potential customers. This first contact is how you get your customer’s attention and convince them to take some kind of action.

It should be clear, concise, and persuasive. The conversion path should not only describe what you offer. But also what the visitor can expect to receive in return for their time and attention (like a discount voucher).

Landing page

Landing pages are the first page that a visitor sees when they visit the website. They typically display content that is relevant to the product or service offered, and they often include some kind of call-to-action (CTA) to encourage visitors to purchase, sign up, or take some other desired action.

Landing pages are a critical component of any digital marketing strategy. They serve as the first impression for potential customers. The goal of every landing page is to convert visitors into customers. Either by signing up for your email list, purchasing your product or service, etc.

Call To Action (CTA)

The call-to-action is the most important part of your website. It is the phrase or sentence that prompts the user to take an action. A CTA can be in many forms: a link, a button, or a physical product.

The CTA is the ultimate goal of all marketing campaigns. It is the final step in the conversion funnel and it’s when you make an offer to your customer. It’s important for your CTA to be specific and concise. It should include a verb and a clear call to action, such as “Shop Now” or “Sign Up”.

A/B split testing

A/B split testing is a popular marketing method which tests two versions of a webpage. Digital agencies use this method to increase conversions, improve user experience, and optimize landing pages.

The process of A/B split testing involves showing two versions of the same webpage to a random subset of visitors (the A and B groups) and then comparing their conversion rates. The version that converts better will be chosen as the winner and will be shown to all visitors in future visits.

It can be used to test any number of things: from headlines and landing pages to the layout of a form and the call-to-action text on buttons.

Key Performance Indicators (KPIs)

Key performance indicators are the metrics that a company uses to measure their performance. These metrics can be in the form of a number or a percentage. But they can also be qualitative, such as customer satisfaction. There are many types of KPIs, including marketing indicators such as customer lifetime value (CLV) and conversion rate.

Customer Lifetime Value (CLV)

Customer lifetime value is the total profit from a customer over their lifetime.

CLV = Total customer revenue – Customer acquisition cost (CAC).

This metric helps companies understand how much money they are likely to make from a certain customer over their lifetime. It can be used to prioritize customers based on how much profit they will bring in.

Customer Acquisition Cost (CAC)

In marketing, the customer acquisition cost is the cost associated with acquiring a new customer to the business.

CAC = Sales and marketing expenses ÷ Total number of customers.

In marketing, it is one way to measure the efficiency of an advertising campaign. The lower the cost per acquisition, the better. Costs can include things like how much you paid for ads and what percentage of people clicked on them. The goal is to get more sales or leads with less money spent on advertising or marketing.

Cost Per Click (CPC)

Cost per click is the amount of money that an advertiser pays to a search engine for each time someone clicks on their advertisement.

CPC = Total cost of an ad campaign ÷ Total number of clicks on the ad.

In most cases, advertisers will want to keep their cost per click as low as possible. This will help them reduce their marketing expenses and increase profits from their campaign. However, they may also want to consider bidding on keywords with high search volume but low competition in order to have more exposure for their company and product.


In advertising, an impression is a display of an advertisement to a web browser, mobile phone screen or other digital device. An impression is counted each time the ad appears in front of a user. A view is counted when an ad is loaded in the browser. Regardless of whether the user clicks on it or not.

Click Through Rate (CTR)

The click-through rate is a metric that measures the number of times a user clicks on a link in an email. It is usually in the form of a percentage.

CTR = Total number of clicks ÷ Total number of impressions.

A higher CTR can result in more conversions. While a lower one can mean less traffic to your store or website. However, it’s important to note that not all clicks are created equal and this metric does not measure engagement or conversion rates.

Remarketing / Retargeting

Remarketing or retargeting is a marketing technique that involves targeting an individual with online ads that are based on the individual’s previous online activity. It’s a type of behavioral advertising which counts as one of the most powerful tools in digital marketing. The main goal of remarketing is to increase the company’s sales by reminding potential customers about its products and services.

Push marketing

Push marketing is a type of marketing that relies on interrupting customers with promotional messages. It is one of the most effective ways to reach out to your target audience because it allows you to reach them at their homes, offices, schools, etc. It usually relies on TV and radio, billboards, social media posts, emails, pop-up ads and website banners.

Pull marketing

Pull marketing is a digital marketing strategy in which brands use the power of digital advertising to bring customers to them. The goal is to create content that will be interesting enough for people to want to find out more about the brand. The content should be so good that it will entice people to visit the website or social media account of the brand.

In order for pull marketing to work, brands have to have a strong social presence with a strategy that will help them stay on top of all social media trends. This type of marketing has been around for years. However, it has become more popular just recently owing to social media platforms like Instagram and Pinterest.

The importance of knowing your digital marketing terms

The Internet has made it possible to reach a global audience with just a few clicks. This has given businesses the opportunity to reach new customers and stay relevant in the digital era. But the digital world is constantly changing. It’s important for people who work in marketing to be aware of all the latest terms and trends so they can do their best for their company.

Digital marketing is intimidating to a number of people because they don’t know what it is or how it works. But if you’re reading this article, you’re already one step ahead of them!

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