Sunk Cost Fallacy In A Nutshell (Part 3) : How to use it to your advantage ?

Sunk Cost Fallacy In A Nutshell (Part 3) : How can you use sunk cost to your advantage ?

A sunk cost is a cost that has been incurred and cannot be recovered. Sunk costs are often referred to as “wasting money” by entrepreneurs who believe that all resources should be used to build value for the company. However, the concept of sunk costs is not always negative. It can help inform decisions about how much money to invest in a project and whether or not it makes sense to continue with it. So, how can you leverage the sunk cost fallacy and use it to your advantage?

Why you should apply this theory to your entrepreneurial business

Sunk costs are a term that comes from economics. It refers to the past costs incurred in an endeavor which can no longer be recovered due to lost opportunity costs. When entrepreneurs fail to make the right decision because they are still stuck on their sunk costs, they are not able to take advantage of good opportunities because they have already invested too much into the previous venture and need to recover those losses before moving forward.

Many entrepreneurs struggle with this idea because they want to see their efforts pay off and they don’t want to give up on their dream just yet. But by applying the sunk cost theory, you can find peace of mind in knowing that you are doing what’s best for your business. It means that you are not going to make up for your losses by continuing with your current strategy. Instead, you need to reevaluate and make changes so that you can succeed.

The best way to apply the sunk cost theory is by thinking about your business as a sunk cost. Meaning you should not worry about whether you have made a profit or not. But rather focus on how well you are optimizing your time and resources in order to make the most out of your time and money spent in building up your business.

Sunk cost theory helps you:

  • Identify when it’s worth it to continue investing in your venture.
  • Avoid making the same mistakes over and over again.
  • Avoid becoming too emotionally attached to your venture and losing perspective on what’s important.

What you should do with your sunk costs

In the world of entrepreneurship, there are many times where things don’t work out as planned. When this happens, entrepreneurs need to come up with a plan of action for what to do with their “sunk” costs before moving on from the failed project. This will help prevent further losses from happening and also provide guidance on what can be done next time around.

There are two options when a project doesn’t work out as planned:

  1. You can leave your “sunk costs” behind and move on with your life. If you’ve already made significant changes to your business model and can’t afford to go back, then it’s best to scrap the project altogether.
  2. You can try to recoup them if possible by selling the idea to someone else. This is also an option that many entrepreneurs take because it allows them to focus on their next venture without worrying about how much money they have wasted on this one.

Some people might think it’s not worth investing more time or money into a project if it doesn’t work out as planned. However, there are some advantages to investing in your sunk costs. For example, you could use the time and resources you’ve already spent on the project to learn from your mistakes and try again with a new approach. It’s important to analyze the data from the failed project and identify what went wrong. This will help you avoid similar mistakes in future projects.

9 ways sunk cost theory can help your startup

  1. Reduce risk and increase chances of success by focusing on what you have achieved so far instead of what you haven’t achieved.
  2. Increase motivation and productivity by acknowledging the effort you have already invested in a project or task.
  3. Focus on the present moment, as it’s already been invested and there is no going back now!
  4. Recognize that resources are limited. So spend them wisely on what matters most for your company’s success.
  5. Don’t give up when things don’t go according to plan, because you have already invested too much in the project (or task).
  6. Recognize that a big part of motivation is enjoying the work that you are doing.
  7. Recognize that as soon as you invest in something, it becomes a vested interest.
  8. Don’t say “what’s done is done” after investing in something. Instead, set goals for the future.
  9. Have realistic expectations and recognize when you are sunk.


Innovation is a key to business success. It is the reason why companies like Amazon and Google are so successful. However, in order to succeed with innovation you need to get over your sunk costs.

An entrepreneur’s life is full of challenges and setbacks. It’s easy to get discouraged when you’ve invested so much time, energy, and money into your business only to see it end in failure or lackluster success. But there is hope because entrepreneurs know how to turn a bad situation into something positive. Making good use of what they already have rather than wasting resources on starting from scratch again.

Bonus tips : How to start an entrepreneurial journey with sunk cost in mind

Entrepreneurs are always looking for the next big idea. They are willing to take risks and jump into a new business venture with limited resources. But there is a cost to this type of thinking. Here are some tips to start your entrepreneurial journey without risking too much:

  • Start small and test your idea before investing too much time and money.
  • Don’t give up on your dreams just because you have invested too much into it.
  • Think about how you can monetize your business when it’s not yet profitable.
  • Always keep your eye on what’s happening in the market so that you don’t miss opportunities that come up.
  • Be realistic about the amount of time that it takes to bring a business to profitability.
  • Don’t start your business in one area and then quickly think about expanding into other areas.
  • Do not give up on your dreams too soon or you’ll end up regretting it.

Sunken costs are not irrelevant, they just aren’t fun to discuss!

You may also like:

Sunk Cost Fallacy In A Nutshell (Part 2) : How To Avoid The Sunk Cost Trap?

Sunk Cost Fallacy In A Nutshell (Part 1)

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