Thanks to ELR12, you now know how to build an audience for your startup and how to grow your personal brand on LinkedIn. Keep reading to learn why and how you should promote your small business on TikTok.
What is TikTok?
Unless you live under a rock, you have certainly heard of TikTok, the app that has taken the world by storm. With over 1 billion downloads and counting, the app has become a go-to platform for teens and young adults to share their videos.
So for those of you who feel behind, what is TikTok? It’s a social media app that has an in-built video editor which makes it easy to create short videos with special effects. These videos are then shared on the app’s feed where they can be seen by other users.
The app was created in Beijing, China and released on September 30, 2017. It is now the most-used video creation app among the 13-24 age group. In the past year, TikTok has been experiencing an exponential growth in its popularity as seen from the number of downloads and user engagement and has therefore become a major contender to Instagram, Snapchat, and Facebook in terms of popularity among users. According to App Annie Index, TikTok surpassed YouTube as the most downloaded app in the world in September 2018.
In November 2018, it was announced that TikTok had become a part of popular social media platform Tencent Holdings Ltd. The stake was acquired for $1 billion making it the largest deal in China’s entertainment industry this year.
TikTok is growing at a rapid rate. It has become one of the most popular social media apps in the world – especially among millenials. Keep reading to learn how brands can use TikTok to promote their products or services.
How can TikTok help your small business?
TikTok is a social media app used for creating and sharing short loops. It introduced the platform as a way to create and share videos with friends. However, it has grown to be more than that. It’s now used as a full-fledged marketing platform that can help any brand grow. Here’s how Tiktok can help you promote your small business.
Content writing requires different skills depending on the marketing tool you’re using. It’s important to know what each one does best so you can focus on creating content that will be successful for each channel. With TikTok, you can use real-time videos to showcase your company’s work. You can also share behind-the-scenes footage to make your audience feel like they are part of the process.
What makes TikTok even more appealing to small businesses is that this platform is free. In addition, it has a huge audience which provides a great opportunity for marketing, branding, and exposure. This app is amazing for small businesses who want to advertise their products to the right people, at the right time. You can easily find new customers by targeting your ads in specific locations. TikTok also gives you the ability to see what other brands are doing in order to learn from them.
In today’s society where marketing strategies are constantly changing, Tiktok provides the perfect opportunity for companies to be creative in their marketing efforts while remaining cost-effective.
How to get creative for a TikTok audience?
Creativity is a key element when it comes to marketing on TikTok. The platform has been described as “a digital vortex of creativity”. So if you want to promote your business on TikTok successfully, you’ll need to develop a strategy that is just as creative.
It is necessary to have a general understanding of the app and its content. TikToks are short videos with catchy tunes and strong visuals. In other words, it’s about creating short, entertaining videos that users can watch on their phones while waiting in line or even at work. Marketers who want to use tiktok for marketing purposes also need to understand tiktok’s demographic – mainly teens and young adults. It’s an essential platform for those looking to reach Gen Z-ers (those born in the late 90s/early 2000s).
A strong tiktok marketing strategy is one that generates engagement with the audience and has more than one post-run video. A tiktok marketing strategy can be successful by creating videos on trending topics. You could also consider using some humor or pop culture references in order to get attention from the user base. As long as you’re able to create content that resonates with your audience, you’re on the right track to success!
Here are some useful tips for how to get creative for a TikTok audience:
- Find out what your competitors are doing by looking at their videos and analyzing what works for them.
- Research the trends on TikTok for different topics by following popular accounts in those niches.
- Pay attention to what types of content are popular on the app. Then create similar content that caters to your audience’s needs or interests.
Branding strategies to grow your business
TikTok is a platform which can provide amazing marketing opportunities for your brand. But it is also important to know the right strategies to promote your business on TikTok. Here’s how you can reach a massive audience:
#1 Understand the demographics
Before you can effectively target an audience with TikTok ads, it is important that you first understand who is using the app by using a demographic tool such as Facebook Audience Insights or Google Trends Ad Planner. This will allow you to see what age groups are using TikTok as well as what they are searching for.
#2 Define your target audience
Defining your audience is the first step to any marketing campaign. We recommend starting with a smaller segment of the population and then expanding to include people from different demographics. In order to gain followers and subscribers, it’s mandatory for any company to have a clear idea of the audience they are targeting before they start creating content.
#3 Collaborate with influencers
Influencer marketing is one of the most effective traffic generation strategies that marketers can employ for their business. It allows marketers to tap into the power of millions of online influencers who have followers in their niche or target market. Marketers can offer these influencers free products, monetary compensation, or even exclusive access to products and services in exchange for endorsements.
#4 Pay for TikTok advertising
There are a variety of ways in which TikTok Ads help market a business. By using this feature, brands can create their own ad campaigns and target specific users. This way, they can focus on the demographic that will be most interested in their ad using Tiktok’s algorithm. In addition to this, when a user interacts with the ad, the business only pays when they have been successful in achieving their desired action from the user.
#5 Track and assess your campaign’s results
Since TikTok is a social media app, it’s important that you track and assess your campaign’s results in order to gain insights from what your audience likes or dislikes most. A good way to do this is through an analytics tool for TikTok. The biggest benefit of using an analytics tool for TikTok is that you can see all the metrics of your campaign: impressions, likes, comments, and more. You can also measure your campaign’s effectiveness in terms of how many new followers you have gained with this particular campaign, by calculating the increase in follower count before and after the start of the campaign.