Startup

How to Create an Effective Value Proposition (Part 2): 6 Foundational Components

How to Create an Effective Value Proposition (Part 2): 6 Foundational Components

The value proposition is one of the most important pieces of your marketing strategy. It represents your brand, and it sets out what you’re offering to your customers. Unfortunately, it can be difficult to identify what you should include in that proposition when you’re first starting out. But before you give up, keep reading for …

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How to Create An Effective Value Proposition (Part 1)

How to Create An Effective Value Proposition (Part 1)

The value proposition is the most important part of the marketing strategy. It is what differentiates your company from others and it’s what customers will remember about you. It’s an opportunity for your brand to make a lasting impact on their customer’s life and get them to remember you more than any other competitor in …

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8 Mistakes Startup Founders Make with Valuing Their Companies

8 Mistakes Startup Founders Make with Valuing Their Companies

Startups, as a business model, are the new kids on the block. They are not just about creating a product or service that you can sell to consumers; it’s also about creating value through investing in your own company. Valuing your company is a complicated process. There are many factors that go into the valuation …

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The Biggest Mistakes Entrepreneurs Make and How to Avoid Them

The Biggest Mistakes Entrepreneurs Make and How to Avoid Them

A lot of start-up founders make some pretty big mistakes when trying to start a business. They often miss out on key elements that would have made their company successful. Whether it’s failing to plan for money, or making the wrong product decisions, these pitfalls can both be costly and damaging. Today, we have listed …

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How to Identify If You’re Missing Your Startup’s True Potential in 5 Signs

How to Identify If You're Missing Your Startup's True Potential in 5 Signs

A startup’s true potential is not just about how much money they make. It is also about how they are performing in relation to their competitors. This article discusses some of the key indicators that might be telling you that your company is not performing as well as it could be. What are the five …

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