PayPal is a digital payment company that was founded in 1998. It has grown to become one of the world’s largest online payment platforms, with over 200 million account holders. PayPal is a global e-commerce business allowing payments and money transfers to be made through the internet. The company was originally developed as a service …
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Customer loyalty is defined as the degree of customer satisfaction with a company’s products or services and its overall business practices. The customer may show loyalty by purchasing more often or by recommending the company to friends and family. Building customer loyalty through satisfaction is vital for companies because it can increase profits and decrease …
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Pricing is one of the most complex and difficult tasks in business. It involves a lot of factors and you need to be very careful about what you are doing. Pricing is an art as well as a science. In this article, ELR12 breaks down price expectation theory for you! It is not easy to …
Price Expectation Theory In A Nutshell: How Pricing Influences Our Opinions Read More »
Charging stations are an essential part of our day-to-day lives, whether it be for our phones, laptops, or electric cars. However, what if charging stations were free? This is the idea that business owners are starting to adopt in order to attract more customers. The most notable example of this free-charging strategy is Starbucks. So, …
How Starbucks Offering Free Charging Stations is Reshaping the Digital Age Read More »
A/B testing is a common marketing strategy that allows businesses to measure the effectiveness of their campaigns. A/B tests compare different versions of a website, email, etc., to see what’s more successful. While the theory behind this seems straightforward, be aware of some key mistakes that marketers often make when conducting A/B tests. Mistake #1: …
The Ultimate A/B Testing Guide Part 3: The Most Common Mistakes Read More »
A/B testing is an important tool in the digital marketing mix. It helps companies understand what works and what doesn’t, and can also help them improve their site performance significantly. Now that you know the basics of A/B testing, keep reading to learn how to run an A/B test effectively. How does A/B testing work? …
The Ultimate A/B Testing Guide Part 2: How To Run An A/B Test? Read More »
A/B testing is a way of optimizing websites, apps and even products. But what does that really mean? ELR12 breaks down the basics for you, stay tuned! What is A/B testing? A/B testing is a type of experiment that compares two different versions of the same thing. The goal of A/B testing is to find …
The Ultimate A/B Testing Guide Part 1: What Does It Mean? Read More »
Have you ever been intrigued by the “6 items for 2$” type of deals when you go to your favorite fast food? Or when you’re shopping online and come across a “Free just pay shipping” offer? Now you’re wondering… are these promotions actually profitable to the company somehow or are you being scammed? Well, ELR12 …
Loss Leader Strategy: How To Build A Massive Customer Base Read More »
What began as a simple catchphrase in 1988 has turned into one of the most successful and popular advertising campaign in history. The famous Nike “Just Do It” advertisement has been used in almost every digital medium, from TV commercials to social media posts. How did Nike’s marketing strategy give the brand an unprecedented competitive …
Facebook has been around for almost two decades with over 2 billion active users monthly. In just the last six years, the website has grown from being an online social network to a digital advertising platform as well. Facebook has become the perfect place to promote your small business. It can be difficult to know …
