Marketing

4 Ways to Build Customer Loyalty for Your Business

4 Ways to Build Customer Loyalty for Your Business

Customer loyalty is defined as the degree of customer satisfaction with a company’s products or services and its overall business practices. The customer may show loyalty by purchasing more often or by recommending the company to friends and family. Building customer loyalty through satisfaction is vital for companies because it can increase profits and decrease …

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Price Expectation Theory In A Nutshell: How Pricing Influences Our Opinions

Price Expectation Theory In A Nutshell: How Pricing Influences Our Opinions

Pricing is one of the most complex and difficult tasks in business. It involves a lot of factors and you need to be very careful about what you are doing. Pricing is an art as well as a science. In this article, ELR12 breaks down price expectation theory for you! It is not easy to …

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How Starbucks Offering Free Charging Stations is Reshaping the Digital Age

How Starbucks Offering Free Charging Stations is Reshaping the Digital Age

Charging stations are an essential part of our day-to-day lives, whether it be for our phones, laptops, or electric cars. However, what if charging stations were free? This is the idea that business owners are starting to adopt in order to attract more customers. The most notable example of this free-charging strategy is Starbucks. So, …

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The Ultimate A/B Testing Guide Part 3: The Most Common Mistakes

The Ultimate A/B Testing Guide Part 3: The Most Common Mistakes

A/B testing is a common marketing strategy that allows businesses to measure the effectiveness of their campaigns. A/B tests compare different versions of a website, email, etc., to see what’s more successful. While the theory behind this seems straightforward, be aware of some key mistakes that marketers often make when conducting A/B tests. Mistake #1: …

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The Ultimate A/B Testing Guide Part 2: How To Run An A/B Test?

The Ultimate A/B Testing Guide Part 2: How To Run An A/B Test?

A/B testing is an important tool in the digital marketing mix. It helps companies understand what works and what doesn’t, and can also help them improve their site performance significantly. Now that you know the basics of A/B testing, keep reading to learn how to run an A/B test effectively. How does A/B testing work? …

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Loss Leader Strategy: How To Build A Massive Customer Base

A loss leader strategy is a tactic where a business offers a product or service at a lower cost in order to attract new customers.

Have you ever been intrigued by the “6 items for 2$” type of deals when you go to your favorite fast food? Or when you’re shopping online and come across a “Free just pay shipping” offer? Now you’re wondering… are these promotions actually profitable to the company somehow or are you being scammed? Well, ELR12 …

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