Companies choose their brand name as early in the process as possible. So it’s crucial to be smart about choosing a good one. What are the most common mistakes people make when choosing a company name? Mistake #1: Going for a name too unoriginal and bland This is one of the most common mistakes that …
Jumia is a leading ecommerce company in Africa. They have been in the market for over 8 years and have managed to build a reputation as one of the best online shopping destinations in Africa. Is Jumia an African unicorn or a foreign company posing as one? What exactly is Jumia? Jumia is Africa’s finest …
Is Jumia Really An African Unicorn? Spoiler Alert: Yes! Read More »
In an age where customers have the ability to move freely from company to company, it becomes increasingly important to make sure clients stay loyal to your brand. In this article, we will be exploring the concept of customer lifetime value and its importance in maintaining a healthy business strategy. What is Customer Lifetime Value? …
In the world of online retail, Amazon.com is unparalleled. The company has been able to leverage its strengths to become one of the most successful businesses in the world. And it’s all because of a business strategy that has remained unchanged over the years. So, what is the secret behind The Grand Theory of Amazon’s …
The Grand Theory of Amazon: Story Of A Successful Business Read More »
Freemium is a business model that offers a free package and then charges the customer for more features. It is one of the most popular and utilized business models for startups. Various companies such as Netflix, Amazon Prime, Spotify and more have adopted it. They attract people to their service by giving them a free …
There are many reasons to become an entrepreneur. Entrepreneurship is not just about starting a business, it’s about being accountable for your own success. An entrepreneur is someone who puts his or her own capital at risk to create something new. The word “entrepreneur”, derived from the French word entreprendre, means to undertake or take …
You read our article on why your startup doesn’t need a business plan. However, for whatever reason, you still need to write a good business plan for your company. No idea know where to start? ELR12 has your back. What is a Business Plan? A business plan is a document that outlines not only the …
How To Write A Good Business Plan With Guidelines And Tips Read More »
You want to launch a business but have no idea where to start. Creating and starting a business can be extremely overwhelming. It’s a challenging endeavor to say the least. But for those entrepreneurs who are up for the task, it can be one of the most rewarding and fulfilling endeavors they will ever undertake. …
So, you always dreamed about being your own boss and having your own business. Do you have what it takes to become a Lifestyle Entrepreneur? What is a Lifestyle Entrepreneur A Lifestyle Entrepreneur is someone who has the freedom to pursue their passion on a full-time basis. They work when they want, where they want …
How To Become a Lifestyle Entrepreneur : The Perfect Guide Read More »
Unless you’ve lived under a rock or on an isolated island with no internet connection whatsoever for the last three decades, there is no way that you have never heard of Amazon, Snapchat or Airbnb. Small businesses of all types are springing up like mushrooms. Making us familiar with the startup culture without necessarily working …
The Difference Between a Startup And a Small Business Read More »
