The sunk costs fallacy is a cognitive bias that leads people to make decisions based on the past rather than the future. It occurs when someone thinks that the time and money they have already invested in a decision is worth it, even if it no longer makes sense to continue down the path. Sunk …
Sunk Cost Fallacy In A Nutshell (Part 2) : How To Avoid The Sunk Cost Trap? Read More »
Sunk costs are those that have been invested in a project, business, or idea and cannot be recovered. They are also referred to as an “economic loss” or a “dead money” by economists. The sunk cost fallacy is an important part of the startup concept. So, why should you care as an entrepreneur? First, what …
Entrepreneurship is a journey that can be both challenging and rewarding. But it’s also not without its pitfalls, it comes with its own set of challenges. Entrepreneurial fallacies are common mistakes that most entrepreneurs make at one point or another in their journey. In this article, we’ll discuss 10 of the most common entrepreneurial fallacies …
10 Entrepreneurial Fallacies That Keep You From Becoming a Successful Entrepreneur Read More »
Registering a business is one of the most important tasks for any entrepreneur. Without a registered company, you can’t start operating legally. It can be an intimidating process, because sometimes it’s difficult to know where to start and what you need to do, but registering your business is not just about investing in a company …
CAC Registration: How To Register Your Company Online In Nigeria Read More »
Customer loyalty is defined as the degree of customer satisfaction with a company’s products or services and its overall business practices. The customer may show loyalty by purchasing more often or by recommending the company to friends and family. Building customer loyalty through satisfaction is vital for companies because it can increase profits and decrease …
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Pricing is one of the most complex and difficult tasks in business. It involves a lot of factors and you need to be very careful about what you are doing. Pricing is an art as well as a science. In this article, ELR12 breaks down price expectation theory for you! It is not easy to …
Price Expectation Theory In A Nutshell: How Pricing Influences Our Opinions Read More »
PayPal is a leading global payments company that provides financial services. It was founded in 1998 with the aim of giving people better ways to send and receive money online. Today, it’s a global platform for digital payments with billions of dollars exchanged each year. But is PayPal now in Nigeria? This guide is for …
“Is Paypal Now In Nigeria?” The Nigerian PayPal Account Guide Read More »
PayPal is a global online payment service that enables people to send and receive money. While PayPal is the world’s leading digital payments company, Nigeria is an important emerging market for the company. What makes PayPal good for business in Nigeria? The development of PayPal in Nigeria PayPal’s in-country expansion to Nigeria is an important …
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Companies choose their brand name as early in the process as possible. So it’s crucial to be smart about choosing a good one. What are the most common mistakes people make when choosing a company name? Mistake #1: Going for a name too unoriginal and bland This is one of the most common mistakes that …
Jumia is a leading ecommerce company in Africa. They have been in the market for over 8 years and have managed to build a reputation as one of the best online shopping destinations in Africa. Is Jumia an African unicorn or a foreign company posing as one? What exactly is Jumia? Jumia is Africa’s finest …
Is Jumia Really An African Unicorn? Spoiler Alert: Yes! Read More »
