Business

How to Create an Effective Value Proposition (Part 2): 6 Foundational Components

How to Create an Effective Value Proposition (Part 2): 6 Foundational Components

The value proposition is one of the most important pieces of your marketing strategy. It represents your brand, and it sets out what you’re offering to your customers. Unfortunately, it can be difficult to identify what you should include in that proposition when you’re first starting out. But before you give up, keep reading for …

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How to Create An Effective Value Proposition (Part 1)

How to Create An Effective Value Proposition (Part 1)

The value proposition is the most important part of the marketing strategy. It is what differentiates your company from others and it’s what customers will remember about you. It’s an opportunity for your brand to make a lasting impact on their customer’s life and get them to remember you more than any other competitor in …

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8 Mistakes Startup Founders Make with Valuing Their Companies

8 Mistakes Startup Founders Make with Valuing Their Companies

Startups, as a business model, are the new kids on the block. They are not just about creating a product or service that you can sell to consumers; it’s also about creating value through investing in your own company. Valuing your company is a complicated process. There are many factors that go into the valuation …

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