The Importance of Company Culture and How to Improve It (Part 2)

The Importance of Company Culture and How to Improve It (Part 2)

A company culture is defined as the set of norms and values that govern the way people within a company behave. It also includes how employees interact with each other and how they work together. A great company culture is one that promotes happiness, creativity, and productivity. A bad company culture can lead to low …

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How to Identify If You’re Missing Your Startup’s True Potential in 5 Signs

How to Identify If You're Missing Your Startup's True Potential in 5 Signs

A startup’s true potential is not just about how much money they make. It is also about how they are performing in relation to their competitors. This article discusses some of the key indicators that might be telling you that your company is not performing as well as it could be. What are the five …

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Affiliate Marketing (Part2) : How To Build A Successful Affiliate Marketing Business In 6 Steps

Affiliate Marketing (Part2) : How To Build A Successful Affiliate Marketing Business In 6 Steps

Affiliate marketing has become one of the fastest growing and most lucrative markets online today. This type of marketing can be very lucrative for both parties involved. The company that pays the affiliate receives free promotion from their website and the affiliate earns money from selling their product or service. In recent years, more and …

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Affiliate Marketing (Part1) : How To Get Started & Why

Affiliate Marketing (Part1) : How To Get Started & Why

Affiliate marketing is a good way for beginners to start an online business with little capital. It has been around for decades. But it has recently grown in popularity because of its low barrier of entry, easy-to-understand concept, and high profit margin. Here’s why you should start own affiliate marketing business and most importantly how. …

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How to Make Better Startup Decisions with Opportunity Costs

How to Make Better Startup Decisions with Opportunity Costs

Opportunity costs are associated with almost any decision we make in life. Choosing between going to college or business school, deciding which job offer to accept, etc. In startups, the opportunity cost can be anything from time, money, or resources. How can a good understanding of opportunity costs help improve your startup’s decision-making? What are …

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Sunk Cost Fallacy In A Nutshell (Part 3) : How to use it to your advantage ?

Sunk Cost Fallacy In A Nutshell (Part 3) : How can you use sunk cost to your advantage ?

A sunk cost is a cost that has been incurred and cannot be recovered. Sunk costs are often referred to as “wasting money” by entrepreneurs who believe that all resources should be used to build value for the company. However, the concept of sunk costs is not always negative. It can help inform decisions about …

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