Wondering how to get more Instagram followers and increase engagement?! Well, you’re not the only one, we’ve just started our Instagram journey too, and we decided to scout the web for how can we grow our newly created Instagram account.
Here are the best Instagram tips 2021 we found that you can use to level-up your Instagram marketing strategy:
10 Instagram tips 2021 for business that you can’t afford to ignore
Optimize your profile:
The first step obviously is to make sure that your profile is optimized and appealing for your audience, here’s how you can do it:
Step 1: Use a business account
-Make sure you have a business account because It comes with a bunch of features you can use to grow your account, like Instagram shopping, Instagram Ads, Instagram insights and much more…
Step 2: Choose the right username, your username should be
– Simple, so people can remember it, the shorter the better.
-Original and characteristic: Your username should represent what you are, attract followers and help you stand out from the others.
-The same one that you have on other social networks: try using only one name in all your social media accounts.
Step 3: Use a great profile picture
-Your profile picture will show next to every comment and post you share, that’s why it should look great and draw attention immediately.
-We suggest that you use your logo.
-You should also use it in all your social media accounts, because it will strengthen your presence.
Step 4: Write a compelling Bio:
-The first thing people see when they visit your profile is your Bio, that’s why it is so important. Instagram gives 150 characters, use this space wisely.
– It should be engaging and informative, so apart from the basics like your website and contact details, you should tell your story and your goals in an engaging way. People need to find a reason to connect with you. You can also use hashtags, Call to action links…
Create the right content:
Now that your profile is ready, it’s time to decide what content you want to post.
Your content should be:
– Designed for a niche: Everyone is not your customer; you cannot post the right content until you know exactly who’s viewing that content.
-Relatable: The more relatable you are, the more likes, comments, shares and saves you’ll get.
-Authentic: In a world full of fake news, being real is important because if you are fake you will attract the wrong kind of followers.
-Giving value: Instagram marketing comes down to one thing, what value are you providing? Giving value means: educate, entertain, trigger, inspire, connect, create conversations, give freebies… Our value ? Help, empower and celebrate entrepreneurs 😉
-Savable: That means content, your audience will want to revisit at a later time.
-Sharable: The key is making content you know your audience will want to repost.
Consistency is key! It is recommended that you post 1-2 times per day, this way your feed stays fresh and recognizable.
Knowing when to post is also crucial to increase engagement, recommended post times can vary widely depending on your audience, your goals and your strategy.
The best time or amount to post on Instagram isn’t an exact science, so what you should is experiment until you find what works best for you.
Once you establish your strategy, start planning your content on a weekly basis, if not for several weeks at a time. Posting consistently is the first and major tip of Instagram tips 2021.
We know, we know! Using hashtags doesn’t look cool, but having little to no engagement is less cool.
Using the right hashtags is one of the best Instagram strategies to increase engagement because they make it possible for people not following you to discover your content.
Research hashtags, look at the type of content and the engagement on its top posts, if your content matches up, you’ve got yourself a winner.
The number of hashtags you use is also important, even if Instagram allows you to use up to 30 hashtags per post, you should use between 7 and 12 hashtags per post because a mass of hashtags looks spammy and unprofessional.
You can also create and promote your own branded hashtag, encourage your followers to use it, this will get you user-generated content which can help you reach more people.
Always include a CTA
Instagram provide several options for you to add Call to actions and you should use them all.
A call to action should urge visitors to take a special action, this could be a simple “swipe up” on your story or “subscribe”, “like” … on your posts.
Use Instagram stories, IGTV and Reels:
If you are not using Instagram stories you’re missing out. More than 500 million users watch stories on a daily basis.
Stories appears at the top of the feed, which makes them stand out, and they’re a lot more dynamic and fun than regular posts, with ton of cool features.
You can post a lot of stories a day without spamming the feed of your followers.
-IGTV and Reels:
Instagram is prioritizing video content now, if you post on IGTV or Reels you have a better chance of getting featured on the explore page.
IGTV allows you to post videos up to one hour in length, so you won’t be limited like in stories or feed posts.
As for Reels, it is Instagram’s new baby so they are doing whatever it takes to boost its exposure.
So, by using stories, IGTV, and Reels, you increase your ability to connect with your followers and gain more exposure.
An Instagram shoutout is when one user promotes another user on his Instagram account.
This is one of the fastest and most effective ways to gain followers.
There are three types of shoutouts:
-Paid shoutouts: this is when you pay a user to promote your brand.
-Shoutout for shoutout: it’s quite simple actually, you ask another account on your niche, if they would like to share your content, in exchange you will share theirs.
-Voluntary shoutouts: This when someone like your brand so much, that they give you a shoutout without you even having to ask or pay.
Yes, giveaways are still a great strategy in 2021. You can give a free product, a free service, a free shoutout, a coupon… to random users who follow your instructions.
Running a successful Instagram giveaway requires planning and a clear understanding of what you want to accomplish as a result.
As you’re working through the process of creating your first giveaway, make sure to tie each decision back to your business goals.
Work with influencers:
This is one of Instagram’s most effective strategies, influencers are users with a significant number of followers who are loyal and engaged, you can leverage influencers to get access to their followers and convert them into your followers.
Keep in mind, influencers should be from your niche and relevant to your brand, as long as those criteria are met, you’re good to go.
How to use influencer marketing to gain followers, is well beyond the scope of this article, and will be discussed in another article in the future.
Invest in ads:
Even with all the above effort, it can be challenging to reach more audiences organically on Instagram.
Unlike your posts and stories, Instagram ads are show to a much broader but targeted audience.
So, if you have a budget, we highly recommend that you invest in Instagram ads as a way to capture new followers.
These are some of the best ways to grow your Instagram account, so next time you’re strategizing your content, try incorporate these Instagram tips 2021 and see how your audience will react.
At the moment of writing this we have 36 followers on our Instagram account, let’s see how much can we grow it in the next months. See how many followers we have now: https://www.instagram.com/elr12tech/ and don’t forget to follow us.
There’s no denying that Instagram is a competitive place, but with persistence and the right strategies, you can achieve your #goals. Don’t forget to leave us a comment and tell us how did you find these Instagram tips 2021.